Without a doubt, Apple’s answer to the smartwatch is kind of the shorthand for all smartwatches in the same way Google and Zoom have become stand-in terms for search engines and video-conferencing platforms, respectively. As a smartwatch, the Apple Watch Series 3 is a wonderful, top-of-the-line investment, but it does fall a little short in a few areas that may be most important to folks looking for a fitness tracker.
In many ways, an Apple Watch serves as a great stand-in for your iPhone. If you don’t feel like taking out your cell, you can access most apps on the beautiful retina display; it also stores music, podcasts and audiobooks and acts as a great GPS. As far as health features go, the Apple Watch is swimproof, boasts an optical heart sensor and Emergency SOS features, and allows you to track your activity trends. Program it with your workout routines or check out your "fitness rings," which fill up depending on activity level, steps taken and so on.
The cons? Well, although the Apple Watch’s price tiers have dropped recently, it may still be a bit too pricey for some customers. But the watch’s biggest sticking point is its battery life: Unlike a Fitbit, this one needs to be charged at the end of a day of use, making sleep tracking and other features quite tricky to use.